What Should Your TikTok Niche Be? Find Out The 12 Best Niches
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You’ve probably heard the word “niche”, not once not twice – but on several occasions. Most especially when you want to build your online presence on any of the platforms.
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So why is niche very important in your process of becoming a success online? And if it’s taken from the perspective of TikTok, what should your TikTok niche be? Why is choosing the right niche very crucial if you want to become famous on this recently- talked- about- platform?
A niche refers to a focused section of a market that has unique products for specific customers. Therefore, your TikTok niche should be a narrowly selected portion of a broad category. For instance, one can focus on creating content for home fitness, from the Health and Fitness category.
Why Is Choosing Your Niche Very Important?
First of all, it’s absolutely okay to not know your niche – don’t feel pressured to figure out your niche right from the very beginning.
When you’re starting to create content, it’s somehow difficult to know what you genuinely love or what the market would respond positively to.
Mixing up your content can help you figure out what you love, so feel free to start without a niche. But it has to be figured out along the way and here is why…
1. You have the potential to become an expert in the niche
Because you’re not producing random content but content for a specific audience, it helps you to learn rapidly. If you’re a Jack of all trades, it’s hard to dive deep into all categories or niches.
2. You become more valuable
Specialized medical practitioners, for instance, are more highly paid than those who have no specialty, the same way you have to view this.
So if you niched down on let’s say vegan food in the cooking niche, vegan sponsors will be highly interested in working with you because your values are clear.
Moreover, you will be able to demand a reasonable fee from sponsors since your audience is specific.
3. It prevents confusion among your followers, hence an increase in followers
Let’s say because I’m a Vegan, I followed you when you made 3 video clips talking about vegan foods. The following day, here you were talking about tech, and you got a few followers from that.
The next day, you were talking about how to play the violin. My guy, I’m gone! The other followers are also going to unfollow you for real. Simply because we don’t know what you’re literally about.
What if you made only videos about how to play the violin? Everyone interested in playing the violin would have followed you!
12 Best TikTok Niches To Grow And Monetize Rapidly
There are some common niches that you may be expecting but aren’t on this list. Some niches are already popular and highly saturated, thus, will be very difficult for you to get a breakthrough. Examples are funny memes, realistic drawings, etc
However, these niches that have been outlined are less saturated and underrated at the same time. But if you would consider them, they are great niches that would give you success sooner than later. They are also expected to get attention in the future.
1. Funny Memes
Memes perform well on TikTok – therefore you should consider getting into this niche. If you have some funny memes and comedies to post, then don’t hesitate to make the leap into this niche.
Already, there are over 37k funny meme posts on TikTok with 250+ million views. Is it a good indicator? Yes – even though the competition now is higher every day, if you remain a student to learn from others, you will still excel in this niche.
Here are some of the best hashtags to use for funny memes to get more impressions on TikTok: #memes #funnymemes #meme #memesdaily #dankmemes #lol #funny
2. Realistic Drawing
Realistic drawing is one of the best TikTok niches to get into if you want to see instant growth. Art in general performs well on social media, and realistic drawing which is a sub niche is even more trendy.
Therefore, if you’re an artist with a high sense of observation and precision, use this opportunity to show your work to the world by leveraging the TikTok platform.
The good news is that searches for realistic drawings are increasing steadily according to Google Trends, therefore you’ll likely find success in this niche if you put in a little work.
Here are some of the best hashtags to use for realistic drawings to get more impressions on TikTok: #realism #realistic #realisticdrawings #sketch #drawing #pencildrawing.
3. Sports Niche
Sports is a whooping 1.1 trillion dollar industry and still growing. Starting short videos to talk about athletes and the decisions of referees after a match would be a good way to get noticed.
Moreover, in sports fans have their individual opinions. For example, the debate in soccer about who is the best between Messi and Ronaldo. This debate can go on and on…
Talking about individual athletes’ achievements would attract so many views and comments on your clip and over time, grow your following.
Here are some of the best hashtags to use for sports to get more impressions on TikTok: #football #sport #championsleague #premierleague #sportslover
4. Education Niche
People always have something they want to learn. If you’re able to make short 20-25 seconds videos teaching them, you would get the attention for real.
Your videos have to be fun and straight to the point. Most often I end up skipping tons of videos on youtube about “how-tos”. Do you know why? Because these YouTubers take ages to start talking about the most important reasons for the video.
Go straight to the point and help your audience solve their problems in less than 30 seconds and you would win.
Here are some of the best hashtags to use for education to get more impressions on TikTok: #knowledgeispower #educationmatters #globaleducation #educators #learnontiktok
5. Music Niche
Simply because many people get bored listening to a single song, if you make the right playlist, they would watch to the end.
Moreover, you can dance to these songs to make your videos more fun.
Here are some of the best hashtags to use for music to get more impressions on TikTok: #singer #tiktokmusic #musica #musicismylife #popmusic
6. Gaming Niche
This niche is massive and it will continue to soar because of the endless number of fantastic games released all the time.
Gamers always want to know the tricks and amazing features of a new game. Start by focusing on a specific game – Let’s say Assasin’s Creed Valhalla.
Showing the realistic features in such open-world games and how to complete a special mission would definitely get views on TikTok.
Here are some of the best hashtags to use for gaming to get more impressions on TikTok: #videogames #gamer #gamingforlife #pcgaming #gaming #gamingroom
7. Home Fitness Niche
For this reason, if you can present to them some ways they can stay fit from home, they would love it.
The data Google Trend has provided is very positive and I expect it to soar in the near future, because of the desire to stay fit as well as the desire to work from home.
Update:
Despite a decline in searches for home fitness following the Covid-19 pandemic, it’s still a good niche to get into due to the considerable number of individuals who want to stay fit without necessarily going to the gym.
Here are some of the best hashtags to use for home fitness to get more impressions on TikTok: #walking #physique #tumbling #palestra #absworkout #strengthtraining #fitnessmotivation
8. Beauty Tips
Undoubtedly, ladies spend more time, effort, and money on their appearance. Ladies do so because how they look is very important to them.
A new study has revealed that the average woman spends 55 minutes a day on their appearance. Therefore, niching down on beauty tips would give you success sooner.
Although there is decline in search for beauty tips over that past five years, this niche still performs well on TikTok.
Here are some of the best hashtags to use for beauty tips to get more impressions on TikTok: #skincareroutine #makeup #makeuptutorial #makeartist #skincaretips
9. Camping Niche
People after months of work go camping in the summers. Some are basically new to camping and would therefore want to know the things you need for camping such as a tent, lantern, headlamps, camping pillows, etc.
The Google trends data shows that there are some months where searches skyrocket and some months of the year where searches drop because camping is a seasonal niche.
Here are some of the best hashtags to use for camping to get more impressions on TikTok: #camping #adventure #hiking #photography #nature
10. Easy Dinner Niche
After a stressful workday, people don’t want to spend much time preparing for dinner. Thus, if you could create some easy dinner tutorials, they would like it.
Under this niche, you can further focus on let’s say, quick and easy keto dinner ideas, easy keto dinner recipes, air fryer recipes and many more.
This niche isn’t saturated at the moment, you’re likely to achieve success if you start now.
Here are some of the best hashtags to use for easy dinner to get more impressions on TikTok: #easyrecipes #easydinner #dinnerideas #foodie #dinner.
11. College Lifestyle Niche
There are many people who can relate to videos in this niche. Students who are yet to get into college want to know the fun stuff that occurs in colleges. Moreover, others may want to know much about high school homecoming and many more.
According to statistical data, children and youth collectively represent approximately 40 percent of the global population. And since most of them are in high school or college, this niche is certainly evergreen.
Here are some of the best hashtags to use for college lifestyle to get more impressions on TikTok: #collegelife #studentlife #collegegirls #college.
12. Tech/ Unboxing Niche
This may be slightly saturated but your success in this niche will depend on how you approach it. You have to know the product people want to know much about and try to unbox it within a few seconds.
Unboxing videos on TikTok get many views, your videos could easily go viral if you make your videos more fun.
Here are some of the best hashtags to use for tech unboxing to get more impressions on TikTok: #unboxingvideo #unboxing #review #producttest.
Final Words – Best TikTok Niches
Even though choosing the right niche can contribute to your success on TikTok, the most important thing is to produce valuable content.
Over time many people would get into these less saturated niches and make them very competitive. The only way you’ll be safe is by being authentic. Authenticity is the only way to avoid competition.
Hey, if after producing all the high-value content you’re still getting less engagement then I recommend Feedpixel.
This tool helps TikTokers to increase the engagement of their posts. So if you want to grow rapidly on the TikTok platform, I recommend that you use Feedpixel.
Manuelo is an entrepreneur and a personal finance nerd. He is the founder of Dollars And Freedom. An expert in side hustles, online gigs, and everything about making money. His works have been featured on major financial publications, like Business Insider, GoBankingRates, Investopedia, Entrepreneur, and more. When he’s not busy with his blog or writing for others, you’ll catch him hanging out with loved ones or reading books on stoicism and self-development.
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